Close-up

Within Rhino each of these 1” squares was then given a random QR code using the sampled RGB color for the field of squares. The QR code directs the view to the opposite viewpoint websites (ie the QR codes that make up the LuckyStrike ad direct the viewer to anti-smoking content) The final assembly was then ‘rendered’ within Rhino and exported as a jpeg image for subdividing and printing.