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Toyota Prius a Case in New Product Development - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Case study on Toyota Prius. Sissi Mary Shibu. A comparison of hybrid vehicle marketing strategies. Βank Βank. Toyota prius case study. Munzer Al Morshed. Prius case study. 1. What microenvironmental factors affected the introduction and re-launch of the Toyota Prius? How well has Toyota dealt with these The case focuses on the world's first mass produced hybrid passenger car - Prius - manufactured by the world's second largest automaker Toyota Motors.