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on the course site in a pdf format. Case: The Ritz-Carlton Hotel Company: The Quest for Service Excellence. Optional Reading:.1) Sincere greeting; 2) anticipation of their needs; 3) Give a warm good-bye, and use their names. These all steps belong to the customer satisfaction. A The case examines Ritz's processes, leadership, technology, systems, and people as they align to achieve long term goals. In 1992, the Ritz-Carlton Hotel The case examines Ritz's processes, leadership, technology, systems, and people as they align to achieve long term goals. In 1992, the Ritz-Carlton Hotel chain Case #2 Hotel Sem. - Ritz-Carlton Hotel Company: The Quest for Service Excellence (do all the questions) 1. What is Ritz-Carltons business strategy, The Ritz-Carlton Hotel Company: The Quest for Service Excellence Published by: Columbia CaseWorks, Columbia Business School Format: .pdf. OM-2 Assignment 2Case: The Ritz-Carlton Hotel Company: The Quest for ServiceExcellenceQ1. What is Ritz-Carlton's business strategy, e.g., who are their