Merchandising terminology pdf

A predisposition towards a person or object based on cultural mores and values which is a precursor of behaviour. Balance of payments. A measure of all economic transactions between one country and all other countries. Barter. The direct exchange of goods and services between two parties, often without cash considerations. Basis trading. This glossary defines key terms used in this book and more generally in service marketing and management. For a broader coverage of marketing terms, see the glossaries in marketing management texts such as Philip Kotler and Kevin Lane Keller, Marketing Management, 12/e (Upper Saddle River, NJ: Prentice Hall, 2006) or consult the American Marketing Therefore, a total of 52 per cent of shoppers were receptive to the influence of merchandising. To summarise: (1) Some customers will buy from a category from which they had no prior inten- tion of making a purchase. (2) Other customers will have decided, prior to store entry, to buy from a given product category. Here are 104 marketing and sales terms that you should know. 1. A/B Testing. Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better. 2. Advertising. Putting a spotlight on a product, service or business through paid broadcasting - print or digital. 3. Analytics. The higher the CTR percentage, the more people went through. CTR is essential for many parts of the Digital world. 3. SEM - Search Engine Marketing. Search Engine Marketing (SEM) is a method that companies can get higher placement on search engines by bidding on search terms. 4. SERP - Search Engine Results Page. Here are 101 popular marketing terms and definitions you Sales Terms Lead - A company or person who's shown interest in a product, service, or idea. Prospect - A potential customer/client who has buying authority, the financial capacity, and willingness to buy. Suspect - Everyone in your target audience who could potentially buy. Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter. A Portable Document Format (PDF) is a file that looks like a printed document and is compatible across computer systems. Adobe Systems developed the .pdf format, which allows people to view, download Glossary of Marketing Terms 1 Introduction In this publication, we provide an explanation of terms used in marketing. The glossary is intended to help you to understand the "jargon" which is used in marketing. This glossary is limited to marketing terms but we publish several other glossaries as well - check our website or call us for Here's a brief overview of marketing communication fundamentals. Be sure to watch the video clip in this section to see these concepts illustrated. THE FOUR P's OF MARKETING Product: goods and services, whether bottled water or car insurance. This 'P' includes a product's design and development, as well as its branding and packaging. Part 1: 1-2 Terminology for Visual Merchandising and Display Terminology defined for "Defining Visual Merchandising and Display". Accent Lighting: lighting technique that emphasizes, highlights, spotlights, or focuses on specific areas of the store, merchandise displays, or focal points of a display Download Free PDF View PDF Download Full PDF Package Translate PDF Fundamentals of Marketing Glossary of Marketing Terms and Concepts Account A specific category of financial i